{"id":926915,"date":"2020-11-04T16:50:33","date_gmt":"2020-11-04T21:50:33","guid":{"rendered":"https:\/\/smallbiztrends.com\/?page_id=926915"},"modified":"2024-04-25T10:18:20","modified_gmt":"2024-04-25T14:18:20","slug":"social-media-calculator","status":"publish","type":"page","link":"https:\/\/smallbiztrends.com\/social-media-calculator\/","title":{"rendered":"Social Media Calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"926915\" class=\"elementor elementor-926915\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0777f53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0777f53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4a50a1\" data-id=\"d4a50a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dddd2b elementor-widget elementor-widget-heading\" data-id=\"8dddd2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social Media Calculator<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34210a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34210a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47c8b1d\" data-id=\"47c8b1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc18d35 elementor-widget elementor-widget-text-editor\" data-id=\"dc18d35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis social media calculator gives you and your team the insights you need to plan your entire <a href=\"https:\/\/smallbiztrends.com\/2016\/09\/social-media-marketing-budgets.html\" target=\"_blank\" rel=\"noopener\">social media budget<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab711d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab711d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-861f364\" data-id=\"861f364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1ce96 elementor-widget elementor-widget-shortcode\" data-id=\"9d1ce96\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='ezfc-wrapper ezfc-form-10 ezfc-theme-icy-blue ezfc-grid-6  ezfc-form-loading'><div class='ezfc-form-loading-text'>Loading...<\/div><form class='ezfc-form  ezfc-image-selection-style-default ezfc-step-indicator-full-width' id='ezfc-form-10' name='ezfc-form[10]' action='' data-id='10' data-currency='$' method='POST' novalidate><input type='hidden' name='id' value='10' \/><input type='hidden' name='ref_id' value='' id='ezfc-ref-id-10' \/><div class='ezfc-form-elements'><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-6 ezfc-element-wrapper-heading' id='ezfc_element-474' data-element='heading' data-id='474' data-elementname='out-of-pocket costs' data-calculate_enabled='0' data-add_to_price='1' >\r\n\r\n<h4 class='' >Out-of-Pocket Costs<\/h4><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-6 ezfc-element-wrapper-html' id='ezfc_element-497' data-element='html' data-id='497' data-elementname='instructions' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-497-child' >Instructions<\/label>\r\n<div><p>The first part of the calculator captures out-of-pocket expenses for social media marketing. In the fields below, enter all monthly costs of your social media activities.&nbsp;<\/p>\n<input class='ezfc-element-html' name='ezfc_element[497]' type='hidden' value='1' \/><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-365' data-element='numbers' data-id='365' data-elementname='tools' data-calculate_enabled='1' data-group='364' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-365-child' >Tools<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-365-child' name='ezfc_element[365]' placeholder='' type='tel' value='0' data-id='365' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='0' \/><p class='ezfc-element-description-below-input'>Enter the cost of tools you use for social media (such as Hootsuite, Canva, Streamyard, etc.).<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-493' data-element='spacer' data-id='493' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-493-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-404' data-element='numbers' data-id='404' data-elementname='content creation ' data-calculate_enabled='1' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-404-child' >Content Creation<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-404-child' name='ezfc_element[404]' placeholder='' type='tel' value='0' data-id='404' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='0' \/><p class='ezfc-element-description-below-input'>Payments to agencies or freelancers for creating blog, video, other shareable content.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-498' data-element='spacer' data-id='498' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-498-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-462' data-element='numbers' data-id='462' data-elementname='social media updating' data-calculate_enabled='1' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-462-child' >Social Media Updating<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-462-child' name='ezfc_element[462]' placeholder='' type='tel' value='0' data-id='462' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='0' \/><p class='ezfc-element-description-below-input'>Payments to agencies and freelancers for scheduling, monitoring and amplification.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-501' data-element='spacer' data-id='501' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-501-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-371' data-element='numbers' data-id='371' data-elementname='paid advertising' data-calculate_enabled='1' data-group='370' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-371-child' >Paid Advertising<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-371-child' name='ezfc_element[371]' placeholder='' type='tel' value='0' data-id='371' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='0' \/><p class='ezfc-element-description-below-input'>Enter the cost of social media ads or boosting updates on Twitter, Facebook, Instagram, etc.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-499' data-element='spacer' data-id='499' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-499-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-375' data-element='numbers' data-id='375' data-elementname='miscellaneous expenses' data-calculate_enabled='1' data-group='373' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-375-child' >Miscellaneous Expenses<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-375-child' name='ezfc_element[375]' placeholder='' type='tel' value='' data-id='375' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='' \/><p class='ezfc-element-description-below-input'>Enter any other social media expenses.<\/p><\/div><div class='ezfc-element ezfc-custom-element ezfc-hidden  ezfc-column ezfc-col-6 ezfc-element-wrapper-subtotal' id='ezfc_element-512' data-element='subtotal' data-id='512' data-elementname='out of pocket subtotal' data-calculate_enabled='1' data-overwrite_price='1' data-is_currency='1' data-is_number='1' data-add_to_price='2' >\r\n<label class='ezfc-label' for='ezfc_element-512-child' >Out of Pocket Subtotal<\/label>\r\n<span class='ezfc-text-wrapper'><span class='ezfc-text-before'><\/span><span class='ezfc-text-currency'>$<\/span><span class='ezfc-text'><\/span><span class='ezfc-text-after'><\/span><\/span>\r\n<input class=' ezfc-hidden ezfc-element ezfc-element-input ezfc-element-subtotal ezfc-input-format-listener' id='ezfc_element-512-child' type='text' name='ezfc_element[512]' value='' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'  data-min='' data-max='' \/><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-6 ezfc-element-wrapper-spacer' id='ezfc_element-511' data-element='spacer' data-id='511' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-511-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-6 ezfc-element-wrapper-heading' id='ezfc_element-503' data-element='heading' data-id='503' data-elementname='in-house staff' data-calculate_enabled='0' data-add_to_price='1' >\r\n\r\n<h4 class='' >In-House Staff<\/h4><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-6 ezfc-element-wrapper-html' id='ezfc_element-500' data-element='html' data-id='500' data-elementname='instructions' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-500-child' >Instructions<\/label>\r\n<div><p>The second part of this calculator captures internal staff costs. Use the fields below to calculate the cost of employee time spent on social media.&nbsp;<\/p>\n<input class='ezfc-element-html' name='ezfc_element[500]' type='hidden' value='1' \/><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-group-collapsible ezfc-group-active ezfc-column ezfc-col-6 ezfc-element-wrapper-group' id='ezfc_element-471' data-element='group' data-id='471' data-elementname='employee one' data-calculate_enabled='0' data-add_to_price='1' >\r\n\r\n<div class='ezfc-collapse-title-wrapper'>\t<span class='ezfc-collapse-icon'><i class='fa fa-chevron-circle-down'><\/i><\/span>\t<span class='ezfc-collapse-title'>Employee One<\/span><\/div><div class='ezfc-group-elements ' style=''><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-472' data-element='numbers' data-id='472' data-elementname='rate' data-calculate_enabled='1' data-group='471' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-472-child' >Rate<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-472-child' name='ezfc_element[472]' placeholder='' type='tel' value='' data-id='472' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='' \/><p class='ezfc-element-description-below-input'>Enter the employee hourly rate.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-515' data-element='spacer' data-id='515' data-elementname='spacer' data-calculate_enabled='0' data-group='471' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-515-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-470' data-element='numbers' data-id='470' data-elementname='hours ' data-calculate_enabled='1' data-group='471' data-is_currency='0' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-470-child' >Hours<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-470-child' name='ezfc_element[470]' placeholder='' type='tel' value='25' data-id='470' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='25' \/><p class='ezfc-element-description-below-input'>Enter the number of hours the employee devotes to social media each month.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-516' data-element='spacer' data-id='516' data-elementname='spacer' data-calculate_enabled='0' data-group='471' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-516-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element ezfc-hidden  ezfc-column ezfc-col-5 ezfc-element-wrapper-subtotal' id='ezfc_element-473' data-element='subtotal' data-id='473' data-elementname='subtotal' data-calculate_enabled='1' data-overwrite_price='1' data-group='471' data-is_currency='1' data-is_number='1' data-add_to_price='2' >\r\n<label class='ezfc-label' for='ezfc_element-473-child' >Subtotal<\/label>\r\n<span class='ezfc-text-wrapper'><span class='ezfc-text-before'><\/span><span class='ezfc-text-currency'>$<\/span><span class='ezfc-text'><\/span><span class='ezfc-text-after'><\/span><\/span>\r\n<input class=' ezfc-hidden ezfc-element ezfc-element-input ezfc-element-subtotal ezfc-input-format-listener' id='ezfc_element-473-child' type='text' name='ezfc_element[473]' value='' data-settings='{\"calculate_when_hidden\":\"1\",\"precision\":\"2\",\"price_format\":\"\"}'  data-min='' data-max='' \/><\/div><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-group-collapsible ezfc-column ezfc-col-6 ezfc-element-wrapper-group' id='ezfc_element-485' data-element='group' data-id='485' data-elementname='employee two' data-calculate_enabled='0' data-add_to_price='1' >\r\n\r\n<div class='ezfc-collapse-title-wrapper'>\t<span class='ezfc-collapse-icon'><i class='fa fa-chevron-circle-right'><\/i><\/span>\t<span class='ezfc-collapse-title'>Employee Two<\/span><\/div><div class='ezfc-group-elements ' style='display: none;'><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-486' data-element='numbers' data-id='486' data-elementname='rate two' data-calculate_enabled='1' data-group='485' data-is_currency='1' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-486-child' >Rate<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-486-child' name='ezfc_element[486]' placeholder='' type='tel' value='' data-id='486' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='' \/><p class='ezfc-element-description-below-input'>Enter the employee hourly rate.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-517' data-element='spacer' data-id='517' data-elementname='spacer' data-calculate_enabled='0' data-group='485' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-517-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-numbers' id='ezfc_element-487' data-element='numbers' data-id='487' data-elementname='hours two' data-calculate_enabled='1' data-group='485' data-is_currency='0' data-is_number='1' data-add_to_price='1' data-value_external='' data-value_external_listen='1'>\r\n<label class='ezfc-label' for='ezfc_element-487-child' >Hours<\/label>\r\n<input\tclass=' ezfc-element ezfc-element-numbers ezfc-input-format-listener' data-factor='1'  id='ezfc_element-487-child' name='ezfc_element[487]' placeholder='' type='tel' value='20' data-id='487' data-settings='{\"calculate_when_hidden\":\"0\",\"precision\":\"2\",\"price_format\":\"\"}'   data-min='0' data-max='99999999999' data-initvalue='20' \/><p class='ezfc-element-description-below-input'>Enter the number of hours the employee devotes to social media each month.<\/p><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-518' data-element='spacer' data-id='518' data-elementname='spacer' data-calculate_enabled='0' data-group='485' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-518-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element ezfc-hidden ezfc-custom-hidden  ezfc-column ezfc-col-5 ezfc-element-wrapper-subtotal' id='ezfc_element-489' data-element='subtotal' data-id='489' data-elementname='subtotal two' data-calculate_enabled='1' data-overwrite_price='1' data-group='485' data-is_currency='1' data-is_number='1' data-add_to_price='2' >\r\n<label class='ezfc-label' for='ezfc_element-489-child' >Subtotal<\/label>\r\n<span class='ezfc-text-wrapper'><span class='ezfc-text-before'><\/span><span class='ezfc-text-currency'>$<\/span><span class='ezfc-text'><\/span><span class='ezfc-text-after'><\/span><\/span>\r\n<input class=' ezfc-hidden ezfc-element ezfc-element-input ezfc-element-subtotal ezfc-input-format-listener' id='ezfc_element-489-child' type='text' name='ezfc_element[489]' value='' data-settings='{\"calculate_when_hidden\":\"1\",\"precision\":\"2\",\"price_format\":\"\"}'  data-min='' data-max='' \/><\/div><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-6 ezfc-element-wrapper-spacer' id='ezfc_element-492' data-element='spacer' data-id='492' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-492-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-heading' id='ezfc_element-464' data-element='heading' data-id='464' data-elementname='monthly costs' data-calculate_enabled='0' data-add_to_price='1' >\r\n\r\n<h2 class='' >Monthly Costs<\/h2><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-490' data-element='spacer' data-id='490' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-490-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-heading' id='ezfc_element-465' data-element='heading' data-id='465' data-elementname='annual costs' data-calculate_enabled='0' data-add_to_price='1' >\r\n\r\n<h2 class='' >Annual Costs<\/h2><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-subtotal' id='ezfc_element-463' data-element='subtotal' data-id='463' data-elementname='monthly subtotal' data-calculate_enabled='1' data-overwrite_price='1' data-is_currency='1' data-is_number='1' data-add_to_price='2' >\r\n<label class='ezfc-label' for='ezfc_element-463-child' >Monthly Subtotal<\/label>\r\n<span class='ezfc-text-wrapper'><span class='ezfc-text-before'><\/span><span class='ezfc-text-currency'>$<\/span><span class='ezfc-text'><\/span><span class='ezfc-text-after'><\/span><\/span>\r\n<input class=' ezfc-hidden ezfc-element ezfc-element-input ezfc-element-subtotal ezfc-input-format-listener' id='ezfc_element-463-child' type='text' name='ezfc_element[463]' value='' data-settings='{\"calculate_when_hidden\":\"1\",\"precision\":\"2\",\"price_format\":\"\"}'  data-min='' data-max='' \/><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-1 ezfc-element-wrapper-spacer' id='ezfc_element-491' data-element='spacer' data-id='491' data-elementname='spacer' data-calculate_enabled='0' data-add_to_price='1' >\r\n<label class='ezfc-label' for='ezfc_element-491-child' ><\/label>\r\n<div class='ezfc-spacer' style='height: 30px;'><\/div><\/div><div class='ezfc-element ezfc-custom-element  ezfc-column ezfc-col-2 ezfc-element-wrapper-subtotal' id='ezfc_element-466' data-element='subtotal' data-id='466' data-elementname='annual subtotal' data-calculate_enabled='1' data-overwrite_price='1' data-is_currency='1' data-is_number='1' data-add_to_price='2' >\r\n<label class='ezfc-label' for='ezfc_element-466-child' >Annual Subtotal<\/label>\r\n<span class='ezfc-text-wrapper'><span class='ezfc-text-before'><\/span><span class='ezfc-text-currency'>$<\/span><span class='ezfc-text'><\/span><span class='ezfc-text-after'><\/span><\/span>\r\n<input class=' ezfc-hidden ezfc-element ezfc-element-input ezfc-element-subtotal ezfc-input-format-listener' id='ezfc_element-466-child' type='text' name='ezfc_element[466]' value='' data-settings='{\"calculate_when_hidden\":\"1\",\"precision\":\"2\",\"price_format\":\"\"}'  data-min='' data-max='' \/><\/div><\/div><div class='ezfc-element ezfc-price-wrapper-element'>\t<label class='ezfc-label' ><\/label>\t<div class='ezfc-price-wrapper'>\t\t<span class='ezfc-price-prefix'><\/span>\t\t<span class='ezfc-price'><span class='ezfc-price-currency ezfc-price-currency-before'>$<\/span><span class='ezfc-price-value' data-id='10'>0<\/span><\/span>\t\t<span class='ezfc-price-suffix'><\/span>\t<\/div><\/div><\/form><div class='ezfc-message' id='ezfc-message-10'><\/div><div class='ezfc-success-text' data-id='10'><\/div><\/div><div class='ezfc-overview' data-id='10'><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b044f81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b044f81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1867c1d\" data-id=\"1867c1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f93c58 elementor-widget elementor-widget-heading\" data-id=\"6f93c58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Use this Social Media Calculator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ded60b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ded60b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aac8f2\" data-id=\"1aac8f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4d21f elementor-widget elementor-widget-text-editor\" data-id=\"3d4d21f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes we\u2019re not aware of what we\u2019re spending on social media because we never added it up. This calculator helps you create a thorough inventory of how much your business spends on your social media marketing efforts. Fill out the fields in the calculator as follows:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdcab1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdcab1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a0c60d\" data-id=\"9a0c60d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af7db14 elementor-widget elementor-widget-text-editor\" data-id=\"af7db14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0<\/strong><strong>Cost of Tools<\/strong><\/p><p>This is where you list your monthly business costs for the software, apps and tools you pay to use for social media. Include subscription costs for things like Zoho Social or Hootsuite, any video and image editing tools, livestreaming subscriptions like Streamyard or Zoom, and curation tools such as IFTTT, Feedly, etc. Don\u2019t forget your costs for managing and hosting a blog.<\/p><p><strong>Content Creation Costs<\/strong><\/p><p>This calculator field represents your business costs for creating videos, blog posts, professional photography and other content to share on social media. (Do not include costs for in-house staff here. Only out-of-pocket costs.)<\/p><p><strong>Social Media Updating<\/strong><\/p><p>This calculator field is where you place your monthly cost for creating and scheduling social media updates, monitoring replies and engagement, reporting, etc. If you pay an agency, freelancers, or influencers, then include them here.<\/p><p><strong>In-House Staff Costs<\/strong><\/p><p>Most companies employ full or part-time staff to oversee their social media accounts. This is where you enter their hours and rate of pay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9085438\" data-id=\"9085438\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ab31b elementor-widget elementor-widget-image\" data-id=\"e7ab31b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img srcset='https:\/\/media.smallbiztrends.com\/2020\/11\/calculate-social-media-costs-2-100x150.jpg 100w, https:\/\/media.smallbiztrends.com\/2020\/11\/calculate-social-media-costs-2-300x449.jpg 300w' sizes='(max-width: 300px) 100vw, 300px' fetchpriority=\"high\" decoding=\"async\" width=\"334\" height=\"500\" src=\"https:\/\/media.smallbiztrends.com\/2020\/11\/calculate-social-media-costs-2.jpg\" class=\"attachment-large size-large wp-image-926471\" alt=\"social media budget calculator\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01e7933 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01e7933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dda75c0\" data-id=\"dda75c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f6d10 elementor-widget elementor-widget-text-editor\" data-id=\"58f6d10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paid Advertising Costs<\/strong><\/p><p>List your total monthly social media ad spend for things like Facebook ads, boosting Facebook posts, and promoting tweets or Pinterest pins. Add up all your <a href=\"https:\/\/smallbiztrends.com\/2018\/04\/much-small-businesses-spend-on-advertising-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">small business advertising costs<\/a> for social media. (If you\u2019re not sure what you spend, check the Ads Manager dashboards in your social media accounts or add up the total cost per post over a 30 day period.)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb36c36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb36c36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8781369\" data-id=\"8781369\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c080bc elementor-widget elementor-widget-heading\" data-id=\"8c080bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting Value From a Social Media Budget Calculator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d7170e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d7170e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-208e6a9\" data-id=\"208e6a9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd9e4a elementor-widget elementor-widget-text-editor\" data-id=\"5bd9e4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Work through your social media marketing budget to calculate the value your business is receiving from your efforts. While our social media calculator is a budget calculator, not a social media ROI calculator, understanding your costs is the first step. Then, to under return on investment, ask yourself these questions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1967432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1967432\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-125cfde\" data-id=\"125cfde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-073b8ba elementor-widget elementor-widget-text-editor\" data-id=\"073b8ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Does Your Content Hit the Mark?<\/strong><\/p><p>Does your content resonate with your audience? Does it tell them something they want to know? Does it brighten their day, or help them solve a problem? Create shareable social media content such as a blog post that has something to offer.<\/p><p><strong>Are Social Updates Building a Following?<\/strong><\/p><p>Determining what your audience wants and then delivering it on a consistent basis builds followers. If your social media content accomplishes that, then it\u2019s worth creating more of it. If it doesn\u2019t, then you may need to refocus.<strong>\u00a0<\/strong><\/p><p><strong>What is Your Engagement Rate?<\/strong><\/p><p>Do your social media updates receive a number of reactions, shares and comments? If your engagement rate is high, then it\u2019s time to create more of what\u2019s working. If it\u2019s low, then it may be time to switch things up to extend your reach. Increasing your engagement rate results in the platform displaying more of your content to your followers which increases your reach.<strong>\u00a0<\/strong><\/p><p><strong>Do You Have the Right Team?<\/strong><\/p><p>Boldness, creativity, and even a sense of humor are keys to social media success. Give your team content they can work with and free reign within good judgment.<strong>\u00a0<\/strong><\/p><p><strong>Are You Measuring Campaign Conversions?<\/strong><\/p><p>Campaigns that convert leads and generate sales (not just create brand awareness) help justify the costs of social media marketing. Measure your social media campaigns including conversion rate. Then generate more of what\u2019s working.<strong>\u00a0<\/strong><\/p><p><strong>Are You Considering Public Relations Value and Word of Mouth Value?<\/strong><\/p><p>Social media marketing works hand in hand with <a href=\"https:\/\/smallbiztrends.com\/2020\/01\/what-is-public-relations.html\" target=\"_blank\" rel=\"noopener noreferrer\">public relations<\/a>. Make sure the content you\u2019re creating spurs people to share, thus increasing word of mouth value and public relations value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd4bbf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd4bbf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f9767\" data-id=\"c4f9767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb72d6a elementor-widget elementor-widget-heading\" data-id=\"bb72d6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Calculations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2da0f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2da0f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3bf25\" data-id=\"4a3bf25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd973c7 elementor-widget elementor-widget-text-editor\" data-id=\"cd973c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The calculator above is focused on your budget. You\u2019ll need other types of social media calculators and formulas too. Check out:<\/p><p>&#8212; Instagram engagement rate calculator (<a href=\"https:\/\/influencermarketinghub.com\/instagram-money-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>)<\/p><p>&#8212; Facebook advertising calculator (<a href=\"https:\/\/releasedsolutions.net\/facebook-ad-campaign-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> &hellip;<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-one-col-no-title.php","meta":{"footnotes":""},"class_list":["post-926915","page","type-page","status-publish",""],"_links":{"self":[{"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/pages\/926915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/comments?post=926915"}],"version-history":[{"count":11,"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/pages\/926915\/revisions"}],"predecessor-version":[{"id":1485931,"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/pages\/926915\/revisions\/1485931"}],"wp:attachment":[{"href":"https:\/\/smallbiztrends.com\/wp-json\/wp\/v2\/media?parent=926915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}